Life Science Marketing / Chemunity

Mobile Internet Usage Trends are About to Increase posted by Michael Yared

Are we soon going to be using the phrase desktop marketing?

Marketers added line items and shifted their budget for mobile marketing in 2012. The browser, email, apps, SMS, and ad networks are keeping advertisers in front of their audience during and outside of office hours. With predictions of mobile Internet usage overtaking desktop Internet usage by late 2013, mobile is on the verge of passing the desktop. Ubuntu, a free Linux-based operating system, acknowledges this trend and is building their desktop operating system to be absorbed into mobile.

The maintainers of Ubuntu announced yesterday that they are releasing a version of their operating system that integrates with newer Android devices. Soon, you will be able to dock your mobile device to a monitor and keyboard, eliminating the need for a desktop.

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Chemversation: Why Can’t Sales and Marketing Be Friends? We Can! posted by Don Harder, Sarah Crytzer and Ken Li

Marketing and sales in some life science organizations are like Walter Matthau and Jack Lemon – they’re like “Grumpy Old Men” who don’t necessarily know how to get along.

But because they have the same goals and rely on each other for success, they should be the best of friends.

During a recent Chemuniversity, a veteran sales guy in the chemical industry instructed us on how we (marketers) can better work together with them (sales).

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Chemversation: Best of Jan. 2012 @Chempetitive Twitter posted by Don Harder and Ken Li

The theme for the three most popular @Chempetitive tweets in January? Content. Not the “state of being happy,” but the stuff that marketers put out there in the hope that people will read it, watch it, listen to it and (most importantly) share with their hundreds of online friends.

In this Chemversation, we talk about this content: what form it should take (print vs. digital), how it should be shared (we also answer the question: when is print NOT print?), and where you can find it (it may literally be in your closet). As always, we bring everything back to how it can be applied to life science marketing. Bonus content: Don opens up about his mom @ 4:36.

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Ex-Bass Pairs Member Opens Up in New Autobiography posted by Publicity Dept., Crick & Watson Book Publishing

The following is an excerpt from the yet to be announced forthcoming release of “I’m Fricken Remarkable, An Autobiography of an Ill-tempered Musician, Marketer, Philosopher, Husband, Dad, Friend, Son, Brother and Sandwich Artist.”

I am not in Chicago anymore. I am 7,554 miles away, where I am reflecting, protesting and jamming. I’m back home in the streets of Karachi, the Mexican part.

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What's in a name? posted by Steve Johnson

There's a lot of pressure when it comes to planting a name on a little one. You want to make sure you don't scar the little guy with a perceived weak moniker, while at the same time not wanting to fall into the latest fad and end up with a name like "Tuesday Sunshine."

That's why we're turning to you to help us name our three new little ones. Did I mention they're turtles?

We've come up with a series of naming options for our little turtle friends and would love to see what you think. And, since the turtles are in our Chicago office, feel free to vote as often as you like!

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Trade Show Marketing for Dummies Part II: Maximizing Your Event Budget posted by Todd Kuna

Too many industry marketing contacts tell me that they expect that “If we exhibit, they will come.” Well guess what…that is just not always the case. Why do companies spend tens or even hundreds of thousands of dollars to exhibit at a big show, but only spend a few hundred to promote it? Here are some of the things you should definitely be considering for your underperforming events as well as those that seem to be strong.

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Trade Show Marketing for Dummies Part I: Measuring the Value of Events posted by Todd Kuna

As many of you know, trade shows and conferences are a critical component to a well-balanced marketing mix for most life sciences companies. These events can be a great tool for engaging a captive audience of relevant academic and industrial prospects who have gathered to share their research and learn what others are doing. I typically get out to four or five of these shows every year to support clients, but I always take time to walk the show floor to look for trends and new ideas.

Exhibits are not inexpensive and ultimately they require significant marketing budget to be effective. Due to this cost, it shocks me when I see how few companies actually review their events to determine their value relative to their business. Every company should conduct an annual review of all their trade shows and conferences to determine resource allocation, how much support will be needed from internal stakeholders, and which underperforming events should be skipped altogether.

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