Life Science Marketing / / Monthly archive

"And the nominees for the Most Accurate Portrayal of A Life Sciences Marketer are..." posted by Chempetitive Group

Hollywood is abuzz after Sunday's who's who of celebrity royalty showed for the Oscars. E!'s Giuliana's Rancic staked her mic on the red carpet in hopes of snagging an interview with the high holiest of all celebrities, Brangelina.

Chempetitive's San Diego office may be two hours south of the Kodak Theater but, when you think about it, San Diego hasn't escaped Hollywood-esque scandals. Michelle "Bombshell" McGee anyone?

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Mobile Internet Usage Trends are About to Increase posted by Michael Yared

Are we soon going to be using the phrase desktop marketing?

Marketers added line items and shifted their budget for mobile marketing in 2012. The browser, email, apps, SMS, and ad networks are keeping advertisers in front of their audience during and outside of office hours. With predictions of mobile Internet usage overtaking desktop Internet usage by late 2013, mobile is on the verge of passing the desktop. Ubuntu, a free Linux-based operating system, acknowledges this trend and is building their desktop operating system to be absorbed into mobile.

The maintainers of Ubuntu announced yesterday that they are releasing a version of their operating system that integrates with newer Android devices. Soon, you will be able to dock your mobile device to a monitor and keyboard, eliminating the need for a desktop.

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Chemversation: Why Can’t Sales and Marketing Be Friends? We Can! posted by Don Harder, Sarah Crytzer and Ken Li

Marketing and sales in some life science organizations are like Walter Matthau and Jack Lemon – they’re like “Grumpy Old Men” who don’t necessarily know how to get along.

But because they have the same goals and rely on each other for success, they should be the best of friends.

During a recent Chemuniversity, a veteran sales guy in the chemical industry instructed us on how we (marketers) can better work together with them (sales).

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Chemversation: Best of Jan. 2012 @Chempetitive Twitter posted by Don Harder and Ken Li

The theme for the three most popular @Chempetitive tweets in January? Content. Not the “state of being happy,” but the stuff that marketers put out there in the hope that people will read it, watch it, listen to it and (most importantly) share with their hundreds of online friends.

In this Chemversation, we talk about this content: what form it should take (print vs. digital), how it should be shared (we also answer the question: when is print NOT print?), and where you can find it (it may literally be in your closet). As always, we bring everything back to how it can be applied to life science marketing. Bonus content: Don opens up about his mom @ 4:36.

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Ex-Bass Pairs Member Opens Up in New Autobiography posted by Publicity Dept., Crick & Watson Book Publishing

The following is an excerpt from the yet to be announced forthcoming release of “I’m Fricken Remarkable, An Autobiography of an Ill-tempered Musician, Marketer, Philosopher, Husband, Dad, Friend, Son, Brother and Sandwich Artist.”

I am not in Chicago anymore. I am 7,554 miles away, where I am reflecting, protesting and jamming. I’m back home in the streets of Karachi, the Mexican part.

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