Chemversation: Best of Jan. 2012 @Chempetitive Twitter posted by Don Harder and Ken Li

The theme for the three most popular @Chempetitive tweets in January? Content. Not the “state of being happy,” but the stuff that marketers put out there in the hope that people will read it, watch it, listen to it and (most importantly) share with their hundreds of online friends.

In this Chemversation, we talk about this content: what form it should take (print vs. digital), how it should be shared (we also answer the question: when is print NOT print?), and where you can find it (it may literally be in your closet). As always, we bring everything back to how it can be applied to life science marketing. Bonus content: Don opens up about his mom @ 4:36.

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